Challenges
Fragmented sales tracking and inconsistent hand-off processes made oversight and team transitions difficult.
MIDA Technologies is a fintech company leveraging AI and advanced analytics to power debt collections, recovery and portfolio management across Africa.
Industry: Fintech
Headquarters: Nigeria
Stage: Seed
Employee: 11-50
At Mida, the sales team and management faced a lack of clear visibility into what individual salespeople were doing: tracking meetings, deals, and updates was done manually, across various notes and tools. As one salesperson put it:
“You just go on Revwit, upload it, and every person in charge of following up or monitoring the activities can easily have an overview of what you’ve been doing so far.”
This led to several pain points:
- Sales activities, pipeline progression and follow-ups were documented in ad hoc ways, making it hard for managers to get an accurate view.
- When team members left, it was difficult to hand over their work cleanly — valuable context and documentation risked becoming lost.
- Without a centralised system, preparing for meetings or follow-ups required jumping between tools, piecing together notes and history manually.
These friction points meant the team’s workflow was sub-optimal: time was spent remembering, reconstructing context, and checking multiple sources instead of focusing on selling and engaging. As Favour (a user) put it:
“It’s easy tracking the customers, it’s easy documenting your discussions … and also easy setting up … your task … reminds you before the deadline.”
Solutions
Revwit turned everyday sales tracking into an organised, centralised pipeline—making hand-offs and oversight seamless.
MIDA adopted Revwit and used it primarily to:
- Document sales activities: Every salesperson logs meetings, deals, updates directly in Revwit, replacing manual spreadsheets or scattered notes.
- Pipeline visibility: Sales-stages, prospect engagement and follow-ups live in Revwit, giving both the individual and their manager a clear view of progress.
- Team hand-over support: When one team member left, the next could open Revwit and easily access all prior documentation, phone numbers, complaints, post-match shares and more—no lost context.
As Favour explained:
“When I joined the team … a few months ago, something happened, and we had to let her go. … All I had to do was… check all our documentation in our pipeline … So it was easy.”
Revwit became the single place where MIDA’s sales team stores their activity, enabling better coordination, fewer missed updates, and smoother transitions.
Results
Better visibility, smoother hand-offs, and a more streamlined sales process.
Thanks to Revwit, MIDA has achieved:
- A significant reduction in manual tracking and context-reconstruction. Salespeople no longer rely on disparate notes and meeting logs to recall what’s been done.
- Easier onboarding and hand-over when team members leave. The documentation lives in one system, so no disruption in flow.
- Improved alignment between salesperson and management: managers gain a consolidated view of salesperson activity and pipeline status at any time.
Overall, the sales process feels more seamless and less fragmented.
As Favour said:
“Because I have Revwit, I can always fall back to that.”
While exact quantitative figures weren’t provided in the interview, the qualitative improvements in workflow, accountability and visibility were clearly stated.
KEY POINTS
- Migrated sales tracking from manual/disparate tools to Revwit
- Activity-documentation and pipeline visibility became centralized
- Hand-over when team members left became smooth and low-friction
- Salespeople report a more seamless workflow and fewer errors in quoting or updates
- Managers now have real-time transparency into sales activities and status